Tuesday, February 5, 2008

GS1 - Mobile Codes Consortium

Ron Verweij est le co-fondateur d'OP3 (Shotcode). Cependant, Ron n'est plus impliqué avec cette organisation. En 2006, Ron a fondé Mbarc, une entreprise qui est spécialisée dans le Mobile Ticketing et le Mobile Couponing. Beep!, une compagnie de KPN, utilise le Mobile Ticketing de Mbarc et de Gavitec.
Le 19, décembre 2007, Ron Verweij a demandé sur le blog de GoMo News, pourquoi GS1, le défenseur des codes 1D standards (EAN et UPC) n'est pas impliqué avec la formation de MC2 (Mobile Codes Consortium).
Le 5 février 2008, sur le site d'internet de Presse Box, on annonce le partenariat entre GS1 Autriche et Neomedia/Gavitec. Nous en saurons beaucoup plus sur cette nouvelle dans les prochains jours.

Qu'est-ce que GS1?

"GS1 est un organisme mondial actif dans le domaine de la normalisation des méthodes de codage utilisées dans la chaîne logistique. Il est issu de la fusion en juin 2003 de l'European Article Numbering (EAN, organisme européen) et de l'Uniform Code Council (UCC, organisme américain). EAN avait développé le standard EAN, alors qu'UCC avait développé la norme CUP.

GS1 est un organisme mondial dont le but est d'établir des standards et des solutions permettant l'échange de biens de consommation sur la planète, visant ainsi toute la chaîne de distribution du producteur au consommateur. Il reprend en fait les buts d'EAN et UCC pour les élargir à l'ensemble de la planète.

GS1 a deux sièges, l'un à Bruxelles, l'autre à Lawrenceville (New Jersey, États-Unis)."


Les codes à barres standardisés par GS1:

"Les codes à barres standardisés par GS1 sont l’EAN/UPC, l’ITF-14, le GS1-128 (anciennement EAN/UCC-128), le GS1 DataBar (natif du RSS, le Reduced Space Symbology), le Data Matrix et les symbologies composites."

4 comments:

Ron Verweij said...

I actually do not read any of it the press release.
But if you want my opinion: UPC/EAN (predecessor of GS1) never really cared about the 2D codes and for a while pushed the RSS14 in Retail but this failed. Then they merged with the MIT Auto-ID center forming the GS1 really pushing the EPC RFID standard. Guess all the opportunities for the 2D barcodes woke them up but I guess the IATA standard allready shows us where we are heading: Aztec, DataMatrix and Aztec codes are the standards for pull- and push barcoding these 3 will be the standards. Funny enough I hear that 2D codes now also are being adopted in closed retail environments.

GS1 missed the boat in 2D by putting the cards on the wrong standard, they take care of the 1D UPC- and EAN standards well now and the EPC RFID standard (future). Don't see their added value at all in the M2C. I also doubt their contribution will bring the mobile barcode to a next level, they do not understand mobile and should stick to what they are good at.

The internet- and mobile industry is very transparent. If a company or organisation does not add value -in this case the GS1- this part of the value chain will be deleted.

dlethe01 said...

Merci Ron pour ce commentaire.

Alexandre Cotting said...

I would like to add some comments regarding GS1 and answer to Ron on this point.

GS1 has specified the Datamatrix since quite a time and its usage is well documented in the Gen Specs (you need to ask GS1 for the latest vesion of the document). However you can access this other document on internet:
http://www.gs1.org/
docs/barcodes/GS1
_DataMatrix_Introduction_and
_technical_overview.pdf


Moreover, GS1 has created a specific mobile commerce commitee in 2007 to discuss with all the actors of the domain about what should be done to let the mobile commerce really take off.
I can only send you to the specific pages : http://www.gs1
.org/productssolutions/mobil
e/


To my opinion, GS1 is really adding a lot of value to the mobile commerce by helping developping new standards in that domain and the 2D barcodes are absolutely not left behind. It is a chance that a worldwide organisation is pulling the different actors (telcos, mobile phones manufacturers, industries, retailers, consumer association, ...) toward a same vision.

Take also a look at the position taken with regards to the 2D barcodes available on the market: http://www.gs1
.org/docs/mobile/GS1
_Mobile_Com_Barcodes_Positio
n_Paper.pdf


(you need to copy all the link lines to the browser individually. Sorry I don't know how to put a link in a blog ;)

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